Resume
Experience
SENIOR DESIGNER/ART DIRECTORData and Society
November 2024-Present
Lead high impact design projects and all branding touchpoints for organization including events, reports, policy briefs, social graphics, and website for organization that educates the public on AI use. Responsible for selecting, contracting, communicating with, and directing freelance illustrators for special projects related to different program teams. Work with program teams to develop creative briefs and SOW documents for projects related to their specific goals. Design lead for communication with vendor for website redesign.
DESIGNERPriorities USA
September 2023-November 2024 (Cycle Role)
Worked closely with Senior Art Director and Creative Director to develop branding and finalized creative for statewide voter mobilization and persuasion projects between Priorities USA and other organizations to aid the Biden/Harris (and Harris/Walz) campaign. In addition, provided creative direction for in-house video team and landing page development projects. For internal projects, used Figma and Adobe programs to develop social/internal assets for all social platforms, internal memos, decks, merch, and partnership materials, working with other teams including Political, Finance, and Social. Liaised between Creative team and vendors for various merchandise needs for the organization. This role was term limited to the 2024 Presidential cycle.
DESIGNERMiddle Seat Digital
March 2022-May 2023
Designed advertising and email fundraising graphics for 20+ clients including Alexandria Ocasio-Cortez, Ayanna Pressley, Greg Casar, Beto O’Rourke, Katie Porter, and more. Collaborated with rest of Creative Team to brainstorm and generate creative campaigns on ads, email, and web to meet various goals such as fundraising, acquisition and mobilization. Assisted Branding Designer with brand assets such as typeface choices and color palettes as well as social and mobile assets. Designed documents and decks for client presentations and pitches to bring in new business.
DIGITAL DESIGNERVera Institute of Justice
January 2021-March 2022
Transformed online presence of the Institute with elevated design style to more closely reflect our brand and audience. Worked with cross-functional Digital and Design team within brand guidelines to develop all digital assets including social graphics, paid media assets, email designs, landing pages, motion graphics, and photography selection.
DIGITAL/DESIGN FELLOW50+1 Strategies
August 2020-November 2020
Utilized platforms such as NGP 7, Action Network, ActBlue, and Facebook Ads Manager to fundraise for California-based political clients across email, advertising, and social during the 2020 Election Cycle. Worked with Creative Team to develop social graphics, ad creative, and other assets as needed for clients such as Movement 4 Black Lives, More Than a Vote, and Latino Community Foundation.
FREELANCE DESIGNERBasecamp Strategy
March 2020-January 2021
Worked with digital staff at agency to produce designed fundraising matrerials for different PACs and candidates. Notably raised $50,000 through a designed prospectus for high-dollar donors for the Ditch Mitch Fund, focused on funding primary opponents for Senator Mitch McConnell. In addition, designed layout for fundraising pitches and client pitches to bring in new business.
DIGITAL/DESIGN ASSISTANTVeracity Media
March 2019-December 2019
Raised money for progressive candidates and non-profits through assisting in design and email content such as Facebook Ads, graphic emails, and logos. Utilized platforms such as NGP 7/8, BSD, EveryAction, Wordpress, Facebook Ads Manager, and Google Analytics. Clients include Andy Kim, Jumaane Williams, and Lucy McBath.
SOCIAL MEDIA STRATEGIST INTERNOffice of Comms, Marketing & Brand Management, TCNJ
August 2018-May 2019
Created content for TCNJ official social media posts and analyzed the types of content that are best garnered the furthest reach towards a variety of audiences that interact with the college. Worked with staff to create content for specific marketing and branding initiatives. Oversaw implementation and rollout of College’s rebrand through the “TCNJ Says Hi” campaign.
DIGITAL DESIGN INTERNNARAL Pro-Choice America
May 2018- August 2018
Filled role of Digital Design Manager at major pro-choice non-profit by creating social media graphics, printed collateral, and any/all other design materials needed while adhereing to official style guide for national organization and all state affiliates. Brainstormed, concepted, and created designs for rapid response moments in collaboration with digital team. Collaborated with rest of Digital Department and affiliates to reach a wide audience. Assisted in some social media responsibilities, such as photography and videography for Instagram and Facbeook Lives.
PUBLICITY/DESIGN INTERNAnti-Violence Initiatives TCNJ
Sep 2016 - May 2018
Promote services and resources for victims/survivors of sexual assault through designed posts on social media platforms (Facebook, Twitter, Instagram, Snapchat), campaigns, and other types of media. Produced creative assets for our social media accounts such as icons, banners, and flyers using Adobe Photoshop, Illustrator, and InDesign. Created marketing campaigns for various projects for AVI and Health and Wellness, including poster campaigns for Domestic Violence Awareness Month, Stalking Awareness Month, Sexual Assault Awareness Month, Music in Rape Culture, and the American College Health Association National College Health Assessment. Created AVI spread for a quarterly Health and Wellness newsletter that goes out to the college. Partnered with other groups on campus for events such as Day to End Rape Culture, an expo-style one day event that educates the campus on what they can do to stop rape culture.
September 2023-November 2024 (Cycle Role)
Worked closely with Senior Art Director and Creative Director to develop branding and finalized creative for statewide voter mobilization and persuasion projects between Priorities USA and other organizations to aid the Biden/Harris (and Harris/Walz) campaign. In addition, provided creative direction for in-house video team and landing page development projects. For internal projects, used Figma and Adobe programs to develop social/internal assets for all social platforms, internal memos, decks, merch, and partnership materials, working with other teams including Political, Finance, and Social. Liaised between Creative team and vendors for various merchandise needs for the organization. This role was term limited to the 2024 Presidential cycle.
DESIGNERMiddle Seat Digital
March 2022-May 2023
Designed advertising and email fundraising graphics for 20+ clients including Alexandria Ocasio-Cortez, Ayanna Pressley, Greg Casar, Beto O’Rourke, Katie Porter, and more. Collaborated with rest of Creative Team to brainstorm and generate creative campaigns on ads, email, and web to meet various goals such as fundraising, acquisition and mobilization. Assisted Branding Designer with brand assets such as typeface choices and color palettes as well as social and mobile assets. Designed documents and decks for client presentations and pitches to bring in new business.
DIGITAL DESIGNERVera Institute of Justice
January 2021-March 2022
Transformed online presence of the Institute with elevated design style to more closely reflect our brand and audience. Worked with cross-functional Digital and Design team within brand guidelines to develop all digital assets including social graphics, paid media assets, email designs, landing pages, motion graphics, and photography selection.
DIGITAL/DESIGN FELLOW50+1 Strategies
August 2020-November 2020
Utilized platforms such as NGP 7, Action Network, ActBlue, and Facebook Ads Manager to fundraise for California-based political clients across email, advertising, and social during the 2020 Election Cycle. Worked with Creative Team to develop social graphics, ad creative, and other assets as needed for clients such as Movement 4 Black Lives, More Than a Vote, and Latino Community Foundation.
FREELANCE DESIGNERBasecamp Strategy
March 2020-January 2021
Worked with digital staff at agency to produce designed fundraising matrerials for different PACs and candidates. Notably raised $50,000 through a designed prospectus for high-dollar donors for the Ditch Mitch Fund, focused on funding primary opponents for Senator Mitch McConnell. In addition, designed layout for fundraising pitches and client pitches to bring in new business.
DIGITAL/DESIGN ASSISTANTVeracity Media
March 2019-December 2019
Raised money for progressive candidates and non-profits through assisting in design and email content such as Facebook Ads, graphic emails, and logos. Utilized platforms such as NGP 7/8, BSD, EveryAction, Wordpress, Facebook Ads Manager, and Google Analytics. Clients include Andy Kim, Jumaane Williams, and Lucy McBath.
SOCIAL MEDIA STRATEGIST INTERNOffice of Comms, Marketing & Brand Management, TCNJ
August 2018-May 2019
Created content for TCNJ official social media posts and analyzed the types of content that are best garnered the furthest reach towards a variety of audiences that interact with the college. Worked with staff to create content for specific marketing and branding initiatives. Oversaw implementation and rollout of College’s rebrand through the “TCNJ Says Hi” campaign.
DIGITAL DESIGN INTERNNARAL Pro-Choice America
May 2018- August 2018
Filled role of Digital Design Manager at major pro-choice non-profit by creating social media graphics, printed collateral, and any/all other design materials needed while adhereing to official style guide for national organization and all state affiliates. Brainstormed, concepted, and created designs for rapid response moments in collaboration with digital team. Collaborated with rest of Digital Department and affiliates to reach a wide audience. Assisted in some social media responsibilities, such as photography and videography for Instagram and Facbeook Lives.
PUBLICITY/DESIGN INTERNAnti-Violence Initiatives TCNJ
Sep 2016 - May 2018
Promote services and resources for victims/survivors of sexual assault through designed posts on social media platforms (Facebook, Twitter, Instagram, Snapchat), campaigns, and other types of media. Produced creative assets for our social media accounts such as icons, banners, and flyers using Adobe Photoshop, Illustrator, and InDesign. Created marketing campaigns for various projects for AVI and Health and Wellness, including poster campaigns for Domestic Violence Awareness Month, Stalking Awareness Month, Sexual Assault Awareness Month, Music in Rape Culture, and the American College Health Association National College Health Assessment. Created AVI spread for a quarterly Health and Wellness newsletter that goes out to the college. Partnered with other groups on campus for events such as Day to End Rape Culture, an expo-style one day event that educates the campus on what they can do to stop rape culture.
Skills
🎨 Art Direction
🖼️ Photoshop
✍️ Illustrator
🖋️ InDesign
🌈 Figma
👩🏽💻 HTML/CSS
📱 Social Media Design
📃 Print/Report/Layout Design
📹 DTC Editing
🧰 Vendor Communications
💸 Fundraising
💬 Ads Manager